Employee Engagement
Rate Audit

Find out if your employees are amplifying your social posts — or silently ignoring them.

✦ Free Tool ✦ 3 Platforms ✦ Instant Results
Step 1 — Company & Platform

Tell us about your company

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Step 2 — Recent Post Performance

Average across your last 3 posts

Engagement rate = total interactions ÷ followers. Platform averages: LinkedIn ~0.5%, Instagram ~1.5%, Facebook ~0.25% (Rival IQ / HubSpot).

📊 Fill in your numbers above to see your score.
Your rate
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Platform avg
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Employee reach
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Where you stand vs. platform benchmark
Below avg
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Platform avg
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Strong
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You
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Why this happens — the 4 activation gaps
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No notification system
Employees never see the post go live. By the time they scroll past it, the algorithm has already written it off as low-signal content.
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No reason to act
Liking a post earns nothing and nobody notices. Without a reward loop, engagement is opt-in effort with zero upside.
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No social proof
If nobody else on the team is engaging, why would I? The first few interactions are the hardest — and the most important.
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No habit loop
A one-off Slack message asking people to "like our post" works once, maybe. A weekly rhythm with points and a leaderboard builds a real habit.
A free tool by Buzz 52 · Gamified employee social media engagement  ·  More free tools →